10 Marketing Strategies to Attract More Students in 2023

Are you a college or university looking to attract the best and brightest students in 2023? If so, then this blog post is for you! In this article, we will discuss 10 marketing strategies you can use to successfully attract students in 2023. From social media campaigns to creative content strategies, we’ll explore the tactics that can help you stand out in a crowded field. With these strategies in place, you will be able to reach your recruitment goals and build a successful class of students. Read on to learn more!

Create a Flexible, Engaging Website with Interactive Event Calendars, Virtual Tours etc.

Having an engaging website is one of the most important marketing strategies to attract students in 2023. It’s the first impression a student has when visiting your school and can be the deciding factor in whether or not they decide to apply.

  • When creating your school website, make sure it is easy to navigate and provides useful information about your school. Include information about your school's history, mission, and vision, as well as details about student life, academic programs, and extra-curricular activities. Make sure that all the links are up-to-date and that the contact information is prominently displayed on every page. In addition to providing detailed information about your school, it is also important to ensure that your website reflects your school's branding and messaging. Your website should be visually appealing and incorporate colors, fonts, and images that accurately reflect your school's brand. Make sure that all the text on the website is clear and easy to read, and incorporate multimedia such as videos or photos whenever possible.
  • Finally, make sure your website is optimized for search engines so that prospective students can easily find your school online. Utilizing relevant keywords throughout the website can help ensure that potential students are finding your school when searching for education options.
  • Having an engaging website that accurately reflects your school's brand and messaging is a key marketing strategy to attract students in 2023. By investing time in creating an effective website, you can give prospective students a great first impression of your school and increase the chances of them applying.

Balance Your SEO Strategy with New Insights into How Students Search Online Today

In the digital age, attracting students for your school, college or university is no longer just about having an attractive brochure or a well-placed billboard. With students increasingly turning to search engines to find out more information about institutions, SEO (search engine optimization) has become an essential part of marketing strategies in the education sector.


However, SEO strategies have evolved in recent years. Students today are savvier in their online searches and have different priorities when it comes to selecting a school or college. Therefore, to ensure your school is at the top of the list when potential students search online, it’s important to update your SEO strategy.

To start, focus on understanding how students are searching for educational institutions today. Do they use certain words or phrases when searching? Are they using a particular set of criteria to narrow down their choices? By understanding the current trends in student search behavior, you can ensure that your website and online content are optimized for maximum visibility.

Once you have identified what students are looking for, use this information to tailor your SEO strategy accordingly. Focus on creating content that is relevant and engaging to students, and make sure that your website is easily accessible and optimized for mobile. Take advantage of social media platforms, such as Twitter and Instagram, to raise awareness of your institution, and don’t forget to include relevant keywords in your WebPages and blog posts.

Finally, keep in mind that SEO is only part of the equation. You need to couple your SEO efforts with other marketing activities such as targeted advertising campaigns, email newsletters, and content marketing in order to reach potential students. By doing so, you can build a comprehensive marketing strategy that will help attract more students in 2023 and beyond.

Leverage Trials and Samples - School Kids Love Free Stuff

When it comes to marketing strategies to attract students in 2023, leveraging trials and samples is a great way to get kids interested. School kids love free stuff and having something they can try out before making a commitment to buy can be very appealing.

Trials and samples are also a great way to introduce new products to potential customers. Whether it’s a new educational app, software, or physical product, offering a trial or sample will give students the chance to try out the product before committing.


If you’re launching a new product specifically aimed at students, consider running an exclusive trial or sample campaign that provides free access to your product. This can help you build buzz and attract potential customers while also allowing students to experience your product before they decide whether or not to buy it.

Giving away free trials and samples can also be a great way to increase word-of-mouth advertising. If students have a positive experience with your product or service, they may be more likely to tell their friends about it, resulting in increased exposure for your brand.

Finally, offering trials and samples is a great way to show that your company is committed to providing a quality product or service. It demonstrates that you care about customer satisfaction and are willing to put in the effort to prove it. This can go a long way in helping you stand out from the competition and attract more students in 2023.

Offer Targeted Discounts

In order to successfully attract students in 2023, it’s important to offer targeted discounts that meet the needs and interests of a specific group of students. This could include offering special discounts for international students, military personnel, first-generation college students, or any other demographic. By taking the time to craft unique discounts that appeal to a certain group of students, you can better tailor your message and show that you’re invested in their success. Additionally, these types of discounts can be used to increase brand loyalty and create long-term relationships with potential customers.


When crafting your targeted discounts, make sure that they are tailored to the needs of each particular demographic. Offer discounts on tuition fees, textbooks, housing costs, and even on social activities that are pertinent to the target group. As you work to create these discounts, make sure that you communicate them effectively to ensure that students know about them and can take advantage of them. Additionally, use digital marketing tactics such as emails, blogs, and social media campaigns to ensure that the discounts are seen by the right people.

By taking the time to craft and communicate targeted discounts for potential students in 2023, you can successfully attract new students and build a loyal following for your university or college.

Engage Student Ambassadors

Engaging student ambassadors is one of the most effective marketing strategies to attract students in 2023. Student ambassadors can be a powerful asset when it comes to marketing and outreach efforts. They provide an authentic voice to your message and offer an on-the-ground understanding of your institution that cannot be replicated by other marketing channels.

Student ambassadors are often highly motivated to spread the word about your school and its offerings. They already have a passionate connection to your college or university and can act as powerful advocates. By recruiting student ambassadors, you can have a team of enthusiastic representatives who know your school inside and out.


Your student ambassador program should involve incentives that encourage students to share their experiences with prospective students, including free swag items, discounts, free event tickets, and more. Social media campaigns are also key for leveraging student ambassadors to reach wider audiences. You can use hash tags, video content, Instagram takeovers, and other platforms to engage student ambassadors and their networks in sharing your message.

By engaging student ambassadors in your marketing strategy, you can amplify your message, build stronger connections with prospective students, and increase your visibility in the market.

Influence Their Parents

When it comes to marketing your college or university to students, it’s important to consider the influence of parents. After all, most students rely heavily on their parents’ input when choosing where they will pursue their education.

It’s essential that you make an effort to reach out to both the student and their parents during the admissions process. Here are a few marketing strategies to consider for attracting students and influencing their parents in 2023:

1. Create videos that feature current students and alumni: Video content is a powerful tool when it comes to connecting with prospective students and their parents. Highlighting the experiences of current students and alumni can help paint a picture of what it’s like to attend your college or university, making it more appealing to potential applicants and their families.

2. Offer webinars for parents: Hosting webinars specifically geared towards parents can be a great way to show them how your college or university is different from others and how their children could benefit from attending your school. During these sessions, you can address any concerns they may have, as well as answer any questions they may have.

3. Utilize social media: Social media platforms can be incredibly effective in reaching out to both students and parents alike. Create content that speaks to each group separately and tailor your messaging to their interests and needs. You can even consider using influencers who have gone through your institution to reach a larger audience.

4. Conduct in-person tours: While campus tours are currently impossible due to the COVID-19 pandemic, there are ways you can still offer in-person tours. Utilizing virtual reality or 3D models of your college or university, students and their parents can get an immersive look at the campus before they make a decision.

By utilizing these strategies, you can make sure that both students and their parents are given the information they need to make an informed decision about attending your college or university in 2023. With the right marketing plan, you can be sure to attract the right students and their families.

Use Influencer Marketing

Influencer marketing has become an increasingly popular tool in recent years, and it can be a great way to attract students in 2023. Influencer marketing involves partnering with a person who has a large following on social media and leveraging their influence to promote your school or college. This kind of marketing is effective because it allows you to reach a large, targeted audience quickly and easily.


To get started with influencer marketing, first identify potential influencers whose followers match the demographic you’re targeting. Next, craft a tailored message that resonates with the influencer’s followers. It could be about special offers for students or promoting upcoming events at your school. Lastly, ensure the influencer is aware of the expectations and rewards of the partnership.

Influencer marketing can be an effective way to engage with potential students. It can help to build brand awareness, drive website traffic, and boost enrollment. So, if you’re looking for ways to attract students in 2023, make sure you consider using influencer marketing as part of your strategy.

Organize Various Competitions

Organizing various competitions is an effective way to attract students in 2023. Competitions can take many forms; including academic challenges, art projects, writing contests, and sports tournaments.

By hosting competitions, you can introduce prospective students to your school’s values and give them a taste of the education they could expect to receive if they enrolled. This will create an opportunity for potential students to become engaged in your school’s activities and be more likely to apply.


When it comes to organizing competitions, the possibilities are endless. To start off, you can use a pre-existing competition template or create one from scratch. Consider working with partners like local businesses, alumni, or community leaders to help spread the word about your competition. Also, you should provide some type of reward for the winners, such as a scholarship or recognition in a school publication.

By organizing various competitions, you can create an engaging atmosphere that will attract prospective students to your school in 2023. Make sure to plan ahead and give you plenty of time to get the word out about the competition. Good luck!

Provide Personal Assistance

Providing personal assistance is an effective marketing strategy to attract students in 2023. Whether it is in person or through digital media, having a personal touch is essential in engaging and communicating with potential students. Personal assistance can take many forms, such as providing one-on-one support when they are struggling with course material or offering guidance on the best ways to meet their educational goals. Additionally, providing prospective students with information about campus services, housing, and other resources can help them make informed decisions about their college experience.


By offering personalized support, universities can build strong relationships with prospective students, allowing them to get a better understanding of what the school has to offer and whether it is the right fit for them. Universities can use social media and other digital channels to keep in contact with potential students and provide them with up-to-date information about upcoming events, news, and resources that may be helpful in their college journey.

Universities should also look into creating student ambassadors who can serve as a direct connection between the school and prospective students. These ambassadors can answer questions, provide advice and guidance, and give prospective students a first-hand look at what it’s like to attend the university. By providing this kind of personalized assistance, universities can show potential students that their needs will be taken seriously and that their individual circumstances will be taken into account.

Providing personal assistance is an essential part of any marketing strategy for attracting students in 2023. With the right approach, universities can create a meaningful connection with potential students and ensure that their admissions process is as successful as possible.

Continue To Engage With Your Students and Alumni On Social Media

As the world of marketing evolves, it is important to keep up with the latest trends and techniques to successfully attract students in 2023. One of the best strategies for attracting students is to continue engaging with them on social media.

By connecting with your students and alumni on platforms such as Twitter, Instagram, LinkedIn, and Facebook, you can easily start conversations and build relationships that can lead to successful recruitment efforts.


You can use these social media platforms to post content such as upcoming events, alumni success stories, student discounts, and more. As your followers interact with your posts and share them with their own networks, your content will reach a larger audience, potentially leading to more qualified applicants.

Another great way to engage your students and alumni is to create groups where they can share experiences and offer advice to prospective students. By creating a space for students to connect with each other and get tips from past and current students, you can show that your institution values their input and experiences.

Lastly, be sure to leverage influencers and brand ambassadors who are passionate about your institution. Influencers can create content that promotes your institution and attract prospective students who may have otherwise been unaware of your offerings. Similarly, brand ambassadors can help spread the word about your institution through word-of-mouth marketing.

By following these simple strategies and continuing to engage with your students and alumni on social media, you can position yourself as an attractive option for potential students in 2023.

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