The education industry is one of the massive industries in the US, totaling a $1.2 trillion in expenditures (that's 7.2% of the country's entire GDP). With the education technology sector continuing to rise, it's not looking like its going to slow down any time soon.
B2B marketers and other business professionals are always hunting to bridge communication with the prime decision-makers of schools for marketing purposes.
It is quite simple; marketers are continually trying to expand their business. Based on the products they are marketing. They need potential customers and clients who require the products they are manufacturing.
Schools demand furniture's, electronic gadgets, sports pieces of equipment, library requirements of books for institutions. These education marketers provide the essential products required by schools.
Decision-makers at schools often have a tight schedule. So, it would help if you chose the right communication channel to reach them. As a marketer in the education industry, you must stay on top of trends and create marketing strategies that answer objections and authentic.
But how will you get in touch with these decision-makers to enhance your business? Below are the few strategies to connect to these decision-makers.
Here's what you need to do to keep up with the education industry when it comes to marketing.
Traditionally new institutions are always looking for initiating business and stimulate their schools.
Schools create websites to promote their academies to increase the number of students and gradually expand their institution. You can contact these chief decision-makers of schools through the contact numbers or emails that are specified in the website.
Schools showcase their activities, particularly those that are related to professional goals. So, make use of this opportunity and make efforts to reach out to those decision makers who are constantly active on LinkedIn.
It is hard to reach the top educational professionals on-call, or expecting the authority to meet on cold calling, Education institutes receive a lot of cold calls and cold emails, sending a personalized email to the decision-maker will ensure that you don't interrupt their busy schedule. Send enough details to convey the benefits and advantages of your product.
One of the best ways to establish connections with influential people of school is by collaborating with a reliable education contact data provider.
A 40% B2B marketers rated, leads generated from email marketing as premium -quality. Taking email strategy back to school by a/b testing subject lines, messaging and template would be a greater way to establish connections.
You can also buy the educational email lists that give the detailed information of chief decision-makers of millions of schools, colleges, universities, private schools, elementary schools, secondary schools and internet educational services.
You can pick the data according to your businesses needs and right decision-maker within the academic industry and connect with them. Several educational data providers provide highly accurate, updated educational services email list that can be targeted based on specific geographic, demographic and psychographic filters.
This is one of the easiest ways to reach decision-makers of the schools. Gatekeepers are school secretaries, executive assistants and receptionists who are the fantastic resources for building relationship with chief administrators of schools.
You can be direct and professional to them, which eases the struggle of reaching the decision makers. Get through gatekeepers and acknowledge their work. Use the school market research that you have done before, and then create a hypnotic opening such as "I noticed in the paper that your Business Roundtable has been meeting with the superintendent about the decreasing standard of graduates from the district. I have some ideas that I believe will help get through these circumstances, and wonder if you could help me understand the best way to share them”.
Make gatekeepers feel valued. The intention behind meeting the gatekeepers should be benefitting and informative.
E-magazine and E-newspapers are digital journals that provide readers with targeted information and news. According to a report said one in 10 tablet owners read digital magazines and newspapers daily. And these magazine apps frequently top the IPad charts too.
E-Newspapers and magazines provide the current and bonafide information. Whenever there is an announcement or a new rules and regulations set up by education industry, universities and academies publish it on these digital journals. Athletic sports meet; events and the current updates of the educational institutions are most likely to be updated on digital newspapers and magazines with the school administrator’s data. This will give education marketers a plunge to connect with chief decision makers of schools.
Schools promote their institutions on the e-newspapers and e-magazines to increase the admissions rate along with the contact details of schools management and administrators below. Through this, you can certainly reach out to the chief decision-makers of the schools and market your products to them to enhance business. It will also help increase the size of your customer base.
Selling to educational institutions is about reaching the right decision-makers of the schools at the right time using the right channel with the proper preparation.
It is one of the effective methods to contact school management because newspaper and magazines give accurate and authentic information.
The education industry is gradually changing by the year. We are able to see more tools and immersive learning snapping up than ever before and it's clear that the education industry as a whole is evolving at an almost alarming rate. Therefore above mentioned are few strategies through which you can connect to different decision makers of schools.
Businesses can easily reach out to different decision-makers in the schools as it is not complicated to get the data of school principals, management members and teachers. Since they are several institutions and schools all around, marketers and sales associates targeting schools, in no time can expand their business with schools because they can gain an enormous amount of customer base and clients.